The company, which is based in the United Kingdom, has invented a little pink bin. People who pass by can easily dispose their gum. Once the bins fill up, they are brought to the company's factory and they are used to make things out of the disposed gum. It is used to make things like rubber boots and phone cases. When the project started, the company was concerned that people wouldn't just dispose gum, but also other products. To solve this problem, the company has created a filter which gets rid of the extra garbage.
The company hopes to carry the bins all around the world. Their main goal is to reach the USA; this is because 59% of the population eats gum. The company has also made a product called Gumdrop On-The-Go, which is a portable version of the bin that can be attached to your key chain.
My opinion is that I think it is cool how this company is taking action and making products out of disposed gum. I hope they can expand its lineup of bins into other countries.