Wednesday, July 27, 2011

Come Swim with OK Go!

Google and partnered with OK GO and a dance troupe to create another great music video. This take of "All is Not Lost" is a playful HTML5 music collaboration that lets you embed a message in the music video while the troupe dance to it. Sometimes the dancers seem underwater; other times, they seem to be water bugs or frogs scooting across the surface of a pond.

According to Google's daily blog, the site was built in HTML5 for use with the browser Google Chrome. As you'll see, various video clips move, or are rendered, in multiple browser windows that move, re-size, and re-align throughout the piece as the music changes.

In the Google blog post by Keiko Hirayama, a marketing manager for Google Tokyo, the collaboration had a "special significance" for the Google team in Japan. Apparently, the team worked alongside OK Go, and the message "All is Not Lost" is in support of all the people who were affected by Japan's earthquakes.

You can see our special message in the image with this post! For The Herald's coverage of OK GO, click here. For more information about the code behind this effort, click through to the Google Code Blog.

No comments:

Post a Comment